As an experienced digital copywriter, I understand the importance of striking a balance between writing for search engines and consumers. I’ve worked with various brands to establish their main selling points and match these to the needs of the target market, creating benefit-focussed copy that persuades and prompts action. And with a sound understanding of SEO best practice, I ensure that the final content is optimised for search ranking.
Having written countless articles across a wide variety of industries from tech and education to hospitality and tourism, I understand that blogs can be used to reach new clients, engage with existing, boost search engine rankings and drive traffic back to a website.
I ensure the blogs I produce are engaging, shareable and optimised. I can write individual blog posts or maintain a whole blog, including content planning.