let’s talk

Erin Madden

Freelance copywriter based in Cornwall

Erin Madden copywriter stands on Cornish beach

Copy that sparks action

Putting your story into words can be daunting. Selling yourself can be cringeworthy. Grammar is a minefield, and SEO is baffling.

If you’re struggling to find the words to sell your business or you just don’t have the time, then I can help.

I’m Erin, a freelance copywriter based in Cornwall. I help travel, tourism and purpose-led brands find the right words and use them strategically to get seen, stay remembered, and drive results.

about me
SEE PORTFOLIO

Why work with me?

⚡ 15+ years’ experience across brand, marketing and sales

⚡ SEO-savvy with results to prove it

⚡ Strategic thinker, fast writer and master decoder of complex topics

⚡ Trusted by brands like HX Hurtigruten Expeditions and Solve Web Media

⚡ Specialist in travel, tourism, sustainability and purpose-led brands

Fuel your brand with the right words

Benefit-led copy that inspires action

As an experienced marketer and copywriter, I can quickly grasp your brand’s marketing mix, identifying selling points and matching them to the needs of your target consumers. The result is copy that’s compelling and convincing.
I can write creatively and inspiringly for different mediums, both online and offline. Each word is carefully considered to ensure the pieces I produce are clear, concise, meaningful and appropriate.

I’ve also worked extensively within the SEO industry and have a sound understanding of how to optimise copy to improve ranking and stand out in search.

Words that speak to consumers AND search engines

I create copy for blogs, websites and print materials, like brochures and adverts. I have experience in a range of industries including B2B marketing, environment, education, weddings, interior design, leisure, fishing and medical devices. My specialism is travel and tourism, and I’ve written content for a range of businesses both in the UK and aboard, from cruise liners to adventure tourism operators. My past clients include Solve – a multi-award-winning SEO and web design company, and HX Hurtigruten Expeditions – the world’s largest and leading expedition cruise company.

Let’s talk Copy

services

Copywriting Services

Backed by over 15 years of experience in sales and marketing, I’m a skilled copywriter who has been bringing brand stories to life for the best part of a decade. Together we’ll find your spark, ignite your copy and get your voice heard.

Web copy

When crafting copy for websites, I strike a balance between writing for search engines and consumers. I’ve worked with various brands to hone their key selling points and align these to customer needs, creating compelling, persuasive copy that’s also optimised for search ranking.

Blogs

I’ve written a variety of articles across diverse industries, from tech and education to hospitality and tourism. The blogs I produce are engaging, shareable and follow SEO best practices. I can write individual posts or maintain a whole blog, including content planning.

Campaign copy

Got a campaign idea but need someone to help create the assets? I can produce all types of copy for a campaign rollout, including taglines, adverts, landing page copy, social media posts, PPC ads and even video scripts.

Copy for print

Print materials shouldn’t be bland or feature-heavy. From brochures to leaflets, I produce copy for promotional materials that sparks excitement and interest, immersing consumers in your story and leaving them eager to know more.

get started
See sample work

Ready to find your spark?

If you’re looking for a freelance copywriter in Cornwall who combines strategy, clarity and creativity, let’s talk.

Whether you need website copy, a one-off campaign, or ongoing support, I’m here to help.

book a discovery call

“Erin’s one of our most capable copywriters, able to tackle any project that comes her way, whether that’s writing copy for cruise itineraries, producing texts for web pages and brochures, or researching information for reports.”

Jason Heppenstall

Senior Copywriter, Hurtigruten Norway

“Erin is an experienced, skilled senior writer who brings thoughtfulness, attention, and flair to each piece she works on. I’ve been in creative for over 20 years and wholeheartedly recommend Erin.”

Peter Wu

Creative Lead, HX Expeditions

“Simply put, Erin is an SEO’s dream! I worked with Erin directly for over 2 years and can honestly say she never missed the mark.“

Esme Berrington

SEO Specialist, Traveltopia