Here you’ll find a selection of portfolio pieces and samples showcasing the type of copy I produce. Get in touch if you’d like to see my most recent commissioned work.
HX Expeditions: The Leading Expedition Cruise Company
I’ve worked with HX Expeditions since 2021, supporting a wide range of copywriting and editorial projects. This has included refining voyage outlines, crafting excursion pages, and developing clear, engaging pre- and post-programme descriptions. I’ve had the privilege of writing about extraordinary destinations across the globe, from Svalbard in the Arctic down to Antarctica, the pinnacle…
St Eval Pre-school
Here are some blog articles that I’ve written for the St Eval Pre-school blog in Cornwall. As well as a content marketing blog, the articles aim to inform parents about what their children are learning at pre-school and encourage them to get involved at home. Articles include:
Brewery (Sample)
This sample is an advertising feature intended for publication in BBC Goodfood magazine. The key with an advertising feature (or advertorial) is to subtly sell the product in an interesting, informative article that looks and sounds editorial, rather than an advert. The theory is the reader is more likely to be attracted to and read…
Chocolate Factory (Sample)
This is a sample of the type of promotional copy I can write for brochures, websites, leaflets and flyers. This particular sample is about a local chocolate factory where I love to hang out. Its mouth-watering products are uniquely styled and flavoured, and all handmade in our beloved county. (Note – As this is a…
Candle Factory (Sample)
Here is a sample of the advertising features I can write. This example is about an artisan candle factory and is intended for publication in Cosmopolitan magazine. (Note: as this is a sample, rather than a commissioned piece, the brand name is fictitious) Mother’s Day dilemma solved Break free from the Mother’s Day flowers rut.…
Car Brand (Sample)
This is a sample of my promotional copy. This example is about a well-known car brand. Need a car that’s as adventurous as you? The new [car model] is the ultimate travel companion. From beach to mountain, the [car model] is ready for anything. The Intelligent All Wheel Drive system responds to your driving environment,…
Things To Do Cornwall
I’m a contributor to Things To Do Cornwall – a website and collaborative community that promotes things to see, do and experience in Cornwall. The blog contains content marketing articles that are optimised and aim to boost the site’s search engine rankings. My articles include:
Blog: How a copywriter can help grow your small business
“I had to google it”. I’ve heard that phrase a lot recently since deciding to set up my freelance copywriting business. Whilst most companies and organisations could benefit from the services of a copywriter like me, not a lot of non-marketers actually understand what I do. I don’t write novels and I know nothing about…
Blog: 8 tips to revive dull advertising copy
Compelling advertising copy is crucial to making an advert work. An image/layout that attracts the eye is great, but if your copy fails to tell your sales story and get your USPs across, you’re wasting your time and money. I found the above advertisement in a magazine recently and I felt so disappointed for the…