I’ve worked with HX Expeditions since 2021, supporting a wide range of copywriting and editorial projects. This has included refining voyage outlines, crafting excursion pages, and developing clear, engaging pre- and post-programme descriptions. I’ve had the privilege of writing about extraordinary destinations across the globe, from Svalbard in the Arctic down to Antarctica, the pinnacle of expedition travel. I’ve also produced copy for iconic warm-weather destinations such as the Galápagos Islands and South America.
I’ve contributed to several advertising campaigns, where I was responsible for writing hero copy, including taglines, ad copy and video scripts. I’ve also played a key role in producing annual brochures, developing destination content, service overviews and brand storytelling. This often involved working closely with design, brand and product teams to translate strategic messaging into compelling, experiential copy.
In 2023, I was commissioned to write for the group-level ESG report, helping to make sustainability strategies and data more approachable and consumer-friendly.
Following the brand’s refresh in 2024, I supported the rollout of HX Expeditions’ new tone of voice, applying it across various voyage outlines and destination content to bring the evolved brand identity to life.
“Erin is an experienced, skilled senior writer who brings thoughtfulness, attention, and flair to each piece she works on. I’ve been in creative for over 20 years and wholeheartedly recommend Erin as an excellent contributor to any business and team”
– Peter Wu, Creative Lead, HX Expeditions
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