Content marketing: The big SEO secret for small businesses

Keywords, SEO, algorithms, content marketing – everyone wants to get found online, but there’s so much jargon out there. How do you know where to start? Most people understand the concept of keywords and using them on their websites to get found by search engines. But everyone does that, so it’s not always enough. Without…

How a copywriter can help grow your small business in Cornwall

“I had to google it”. I’ve heard that phrase a lot recently since deciding to set up my freelance copywriting business in Cornwall. Whilst most companies and organisations could benefit from the services of a copywriter like me, not a lot of non-marketers actually understand what I do. I don’t write novels and I know…

8 tips to revive dull advertising copy

Compelling advertising copy is crucial to making an advert work. An image/layout that attracts the eye is great, but if your copy fails to tell your sales story and get your USPs across, you’re wasting your time and money. I found the above advertisement in a magazine recently and I felt so disappointed for the…