Content marketing: The big SEO secret for small businesses

Keywords, SEO, algorithms, content marketing – everyone wants to get found online, but there’s so much jargon out there. How do you know where to start? Most people understand the concept of keywords and using them on their websites to get found by search engines. But everyone does that, so it’s not always enough. Without…

How a copywriter can help grow your small business in Cornwall

“I had to google it”. I’ve heard that phrase a lot recently since deciding to set up my freelance copywriting business in Cornwall. Whilst most companies and organisations could benefit from the services of a copywriter like me, not a lot of non-marketers actually understand what I do. I don’t write novels and I know…

8 tips to revive dull advertising copy

Compelling advertising copy is crucial to making an advert work. An image/layout that attracts the eye is great, but if your copy fails to tell your sales story and get your USPs across, you’re wasting your time and money. I found the above advertisement in a magazine recently and I felt so disappointed for the…

Psst… There’s more!

This section of my website includes a select few samples of my work. Due to contractual obligations with some clients, I can’t publish all the work I’ve done here. I’ve written content for a range of industries including B2B marketing, tourism, environment, education, weddings, interior design, leisure, fishing, and professional cleaning services. Email me directly…

Portfolio: Tourism Blog

I’m a contributor to Things To Do Cornwall – a website and collaborative community that promotes things to see, do and experience in Cornwall. The blog contains content marketing articles that are optimised and aim to boost the site’s search engine rankings. My articles include: Christmas in Cornwall – Where To Go and What To Do

Portfolio: Pre-school Blog

I’ve recently started writing the St Eval Pre-school blog in Cornwall. As well as a content marketing blog, the articles aim to inform parents about what their children are learning at pre-school and encourage them to get involved at home. Articles include: How to Teach Pre-school Children about Outer Space In the Garden: Learning about…

Portfolio: Parenting Blog

As well as a writer, I’m a mother of two little monsters and, from time to time, I like to write about them too on SelfishMother.com, a parenting blogzine. I tend not to take parenting too serious so my articles here are just a bit of fun. But hopefully, they help you get to know…

Portfolio: Brewery, Cornwall

This sample is an advertising feature intended for publication in BBC Goodfood magazine. The key with an advertising feature (or advertorial) is to subtly sell the product in an interesting, informative article that looks and sounds editorial, rather than an advert. The theory is the reader is more likely to be attracted to and read…

Portfolio: Chocolate factory, Cornwall

This is a sample of the type of promotional copy I can write for brochures, websites, leaflets and flyers. This particular sample is about a local chocolate factory in Cornwall where I love to hang out. It’s mouth-watering products are uniquely styled and flavoured, and all handmade in our beloved county. (Note – As this…

Portfolio: Candle factory, Cornwall

Here is a sample of the advertising features I can write. This example is about an artisan candle factory based in Cornwall, and is intended for publication in Cosmopolitan magazine. (Note: as this is a sample, rather than a commissioned piece, I have changed the brand names) Mother’s Day dilemma solved Break free from the…