Content marketing: The big SEO secret for small businesses

Keywords, SEO, algorithms, content marketing – everyone wants to get found online, but there’s so much jargon out there. How do you know where to start? Most people understand the concept of keywords and using them on their websites to get found by search engines. But everyone does that, so it’s not always enough. Without…

How a copywriter can help grow your small business in Cornwall

“I had to google it”. I’ve heard that phrase a lot recently since deciding to set up my freelance copywriting business in Cornwall. Whilst most companies and organisations could benefit from the services of a copywriter like me, not a lot of non-marketers actually understand what I do. I don’t write novels and I know…

8 tips to revive dull advertising copy

Compelling advertising copy is crucial to making an advert work. An image/layout that attracts the eye is great, but if your copy fails to tell your sales story and get your USPs across, you’re wasting your time and money. I found the above advertisement in a magazine recently and I felt so disappointed for the…

Portfolio: Brewery, Cornwall

This sample is an advertising feature intended for publication in BBC Goodfood magazine. The key with an advertising feature (or advertorial) is to subtly sell the product in an interesting, informative article that looks and sounds editorial, rather than an advert. The theory is the reader is more likely to be attracted to and read…

Portfolio: Ford Kuga

This is a sample of my promotional copy. This example is about the Ford Kuga. Need a car that’s as adventurous as you? The new Ford Kuga is the ultimate travel companion. From beach to mountain, the Kuga is ready for anything. The Intelligent All Wheel Drive system responds to your driving environment, creating optimum…

Portfolio: Hotel, Cornwall

This is a sample of the type of direct mail I can produce. This example publicises off-season packages to a hotel in Cornwall. Envelope reads: Feeling a bit chilly? Dear Justine Escape the endless winter with a cosy night away Brr, it’s certainly chilly out there. Why not unwind and warm up at the Waterfront…