Portfolio: Brewery

This sample is an advertising feature intended for publication in BBC Goodfood magazine. The key with an advertising feature (or advertorial) is to subtly sell the product in an interesting, informative article that looks and sounds editorial, rather than an advert. The theory is the reader is more likely to be attracted to and read…

Portfolio: Car Brand

This is a sample of my promotional copy. This example is about a well-known car brand. Need a car that’s as adventurous as you? The new [car model] is the ultimate travel companion. From beach to mountain, the [car model] is ready for anything. The Intelligent All Wheel Drive system responds to your driving environment,…

Blog: How content marketing can help boost your business (and ranking)

Keywords, SEO, algorithms, content marketing – everyone wants to get found online, but there’s so much jargon out there. How do you know where to start? Most people understand the concept of keywords and using them on their websites to get found by search engines. But everyone does that, so it’s not always enough. Without…

Blog: How a copywriter can help grow your small business

“I had to google it”. I’ve heard that phrase a lot recently since deciding to set up my freelance copywriting business. Whilst most companies and organisations could benefit from the services of a copywriter like me, not a lot of non-marketers actually understand what I do. I don’t write novels and I know nothing about…

Blog: 8 tips to revive dull advertising copy

Compelling advertising copy is crucial to making an advert work. An image/layout that attracts the eye is great, but if your copy fails to tell your sales story and get your USPs across, you’re wasting your time and money. I found the above advertisement in a magazine recently and I felt so disappointed for the…